In this advanced-level graphic design course, we were challenged to create a brand and build it from the ground up. With a focus on an exploration of visual identities utilizing a holistic systems approach to design, we were introduced to business strategies and design techniques associated with brand development. There was also an emphasis on methods of thinking, research, and implementation. Throughout the course, I created a logo, stationary, invitations and mailers, advertising, clothing tags, and social media mockups for my brand, Nectar, which is a sustainable fashion brand and tool dedicated to advocating for positive sustainable change in the fashion industry.
